Cyprus remains one of the most popular destinations in the Mediterranean. In 2024, the island was visited by more than 4 million tourists — an increase of 5.1% compared to 2023. The beginning of 2025 has further strengthened this trend: in July alone, nearly 600,000 travelers visited Cyprus, which is 11.5% more than during the same period last year.
The largest share of tourists in Cyprus still comes from the United Kingdom. In 2024, British visitors accounted for as much as 34% of the total tourism flow. In second place is Israel, representing about 10–11% of all travelers. Following are Poland (around 8%), Germany (around 6%), and Greece (around 4–5%).
Recently, the fastest-growing markets have been the Netherlands, Poland, and Romania. Meanwhile, some traditional markets — such as Greece — have recorded a slight decline in arrivals. Experts explain these trends with several factors. First, flight accessibility: in recent years, more direct routes have been introduced from Central European countries to the airports of Larnaca and Paphos. Second, stronger tourism marketing: Cyprus has been actively promoting itself in Eastern Europe, especially in Poland and Romania, where travel demand is rapidly growing.
These trends demonstrate that Cyprus is successfully diversifying its tourism flow and becoming less dependent on a single market — the United Kingdom. This is strategically important for the country, as it allows for more stable revenue planning and reduces vulnerability to economic or political changes in any one state.
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